Analysis of the idea for a proposed project to determine its likelihood of success. The study will include an assessment of the competition and a consumer interest study. Investment planning, cash flow forecast for first 12 months and return on investment estimation. Menu recommendations including Pricing, Portioning and Presentation. Suggested location, SOP for HR, Finance and general practices. Restaurant and kitchen design suggestions including clue to interior, staff pattern and marketing plan. Recommendations on Marketing, Delivery strategy and ODC.
Assessment of the current status of the business in sections including service, production, finance, HR, marketing, sales and future proofing. Opinions on: Location: Strengths and Weaknesses, Menu, Pricing of the Dishes, Cleanliness of the Premises and Production Operation, Ambiance v/s Investment v/s Target Audience, Staff Appearance and Body Language, Availability of Dishes (Timing), Location, Cuisine and Pricing Combination, Order Taking (sales) and Service , Food – Presentation, Food - Portion Feel and Look, Food – Temperature, Food – Taste, Production – Hygiene, Billing, Security Personnel, SOPs, Food Pick Up Area, KOT control, Cost of Sales, Portion Size v/s Price, Budgeting, HR Practices, Marketing, Usage of Technology, Food Production Capacity and Sales and Opportunities Detailed report on how to improve it to the desired status.
Evaluating the existing menu. Identify the top-selling items, margin performers, and slow-moving dishes. Applying Menu Engineering Matrix to categorise menu items based on their popularity and profitability. Providing guidelines for cost analysis of each menu item and Recommendations of Simplifying Menu. Suggestions for menu prices based on the cost analysis, market trends and strategic pricing strategies such as value bundling, psychological pricing, or tiered pricing to maximise revenue and encourage upselling. Ideas to introduce seasonal menu items to capitalise on seasonal ingredients and trends. Limited-time offers create a sense of urgency and excitement among customers, driving sales and attracting new patrons. Recommendations on Technology Integration for insights into customer behaviour and help optimize menu offerings accordingly.
Photographs can be used for Marketing, Promotions, to enhance the Menu appearance, Online Ordering, Brand Building, Staff Training etc. Videos can be of Restaurant Profile, Service Style, Ambiance, Cooking, Food Presentation etc. Professional Fee: One time Investment for 25 photographs and 5 videos is 75,000 ₹ + Expenses. Expenses include Travel, Accommodation etc. Additional 3,000 ₹ per extra Video and Additional 2,000 ₹ per extra Photograph. Payment Terms: 50,000 ₹ in Advance, 2nd and Final Payment after sending the report brief. Detailed Report Presentation will follow once the final Payment is completed.
Creating a Marketing Strategy according to the requirements such as more revenue, more profitability ot more visibility for the brand. One post Per Day. Photos and Reels on Alternative Days on YouTube, FB and Instagram. All photos and Reels will be shot at the restaurant as per the Marketing Strategy requirement. Additional Services available include collaboration with bloggers starting from 3000₹, Celebrity associations starting from 50,000₹, Creating a mobile and desktop friendly website starting from 30,000₹, Leaflet design, printing and distribution on channels such as News Papers, Street distribution, display on Flats starting from 20,000₹, Advertisement Film Production starting from 1,00,000₹, Advertisement on TV channels, Radios, News Papers, Magazines, Online Media, Movie Theatres, Railway Stations, Airports, Roadside Hoardings.
Ad films help increase the visibility of the brand and its products, reaching a wider audience through various pla orms like television, online streaming services, and social media. Building brand awareness by showcasing the unique selling points and brand iden ty in an engaging and memorable way. Through storytelling and visuals, ad films can create an emo onal connec on with the audience, influencing their percep ons and building trust in the brand. Ad films allow businesses to differen ate themselves from compe tors by highligh ng their unique quali es and strengths. Drive consumer behaviour by including a clear call to ac on, promp ng viewers to engage with the brand further and visit the restaurant.
Professional valuation based on methods such as Asset-Based Valua on, Income Approach, Market Approach, Mul ple of Earnings. Preparing a Report that include detailed valuation, asset list, staff lift, brand visibility and a guideline to handing over the restaurant to the new owner. Additional Services include advertising the sales starting from 20,000₹, Help qualifying the leads starting from 20,000₹, Help attending meetings and negotiating starting from 10,000₹, Help the new owner set up the place according to their liking starting from 1,00,000₹.
Feasibility Report and Business Plan including Financials. Budgeting,Menu Engineering,Location Checklist and Hunt,Supervising the Restaurant and Kitchen Design Visiting the Construction site. Help Finalising Supplies including IT, AI, Kitchen Equipment, Utensils, Cutleries, Crockeries etc. Staffing and Staff Training,HR, Accounting and General SOPs and Training. Food Trials,Attending specific requirements.
Celebrity Associaons for Inauguraons, Special events etc. Celebrity endorsements as Brand ambassadors, act in Adver sements etc. Professional Fee: One time Investment starts from 50,000 ₹ Payment Terms: 100% in Advance.
Online presence helps with Brand visibility and recognition. It can be used for Marketing and Promotions as well. A well-appointed website instils trust and credibility in the audience. It demonstrates that the restaurant portrays professionalism, enhancing the reputation and brand image. Professional Fee: One time Investment starts from 35,000 ₹ Payment Terms: 60% in Advance, 2nd and Final Payment after test hosting.